CONTEXT
Yoplait briefed us to launch their Brand and operations in Seychelles. An international yoghurt brand would be proudly made in Seychelles for the first time.

BRAND IDEA
People of Seychelles are known to be fond of gossip, so much so that they even have a dedicated gossip site on the island. To announce the arrival of Yoplait in Seychelles, we used this insight to get their attention.