CONTEXT & BRAND IDEA
Founded in 1994, Winners has been for 20 years the favourite supermarket of Mauritians. CIRCUS! has been approached to help redefine the brand’s purpose and narrative. Following a year of research and workshops, we have launched a new brand platform which led to a major rebranding. The brand moved from orange to green, symbolising its commitment to sustainable development and circular economy. We also created a new brand signature “We are all Winners” as well as a new set of uniforms, a new look and feel for the brand’s packaging and other brand collaterals.