CONTEXT & BRAND IDEA
Vital is the first spring water in Mauritius. CIRCUS! was called to reposition the Brand to highlight the water’s natural qualities. We positioned the Brand around the idea of inner balance. Through this film, we take a closer look at how water can shape our happiness by governing our body, mind and soul. A Japanese writer and healer discovered how our feelings and emotions influenced the water we drink and vice versa. Happy or upset, when we are, water has the power to influence our body, mind and soul and to reset our inner balance. And when water comes from a pure source, it will bring us the most pristine qualities we need to be happy as a happy mind needs a happy body.