CONTEXT
Sun Resorts Ltd owns and manages a collection of luxury resorts in the Indian Ocean, each having different value propositions. Moreover, Sun Resorts Ltd was a BtoB brand, unknown to the final consumer. There was a need to transform Sun Resorts into a BtoC brand and create a brand architecture that links all the hotels to the mother brand while preserving their unique personalities.

BRAND IDEA
We created “Timeless Memories”, a purposeful brand signature that highlights the Brand’s role to craft for their guests a wealth of possibilities and fulfilling emotions that resonate deeply with the essence of who they are, inspiring memories that will stay alive with them for long
BRAND COMMUNICATION
We developed an emotional launch film and print campaign for the new brand focusing on the brand promise of Timeless Memories.