CONTEXT
Royal Palm is a mythical and iconic hotel in Mauritius. In 2013, Beachcomber Hotels launched Royal Palm Marrakesh with 135 luxury suites and villas in the heart of a vast olive grove in the Haouz Plain. With the creation of a second “Royal Palm”, there was a need to refresh and modernise the existing identity and create a brand platform to standardise the experience.

BRAND IDEA
Extraordinarily True is the brand signature we created accompanied by the reasons to believe: “We are located in mythical locations. We celebrate the beauty of nature by creating unique architectural cadres. We are inspired by local culture and share it with our guests in the most delicate manner. We deliver a taste of paradise through the finest haute cuisine inspired by award-winning French chefs. We provide a full range of experiences and activities for our guests to make their stay truly holistic.” We also developed the tone of voice, graphic language, and a set of brand collaterals