CONTEXT

Founded in 1899, Rogers is a listed international services and investment company with expertise in five Segments: Finance & Technology, Logistics, Malls, Real Estate & Agribusiness, and Hospitality & Travel. Rogers operates in 12 territories and employs 4,800 persons. The brand’s scope covered a wide array of services, including research, brand positioning, brand architecture with clustering recommendations, a complete brand platform, visual and verbal identity, along with web design and development.

Meaningful change, the manifesto

We R the roots, the evolution, and revolution. We R the shapers, the carers, the memory makers. We R the connectors, the supporters. We R the transporters, the sharers, the delicious preparers. We R energy,  synergy and prosperity. We R opportunity, backed by capability. We R Rogers, We create meaningful change.