CONTEXT
In 2005, we were appointed to reposition the Permoglaze paint brand in Mauritius. Permoglaze was a challenger brand with low visibility and top of mind awareness. Moreover, the Brand was perceived to address professional painters, and there was a need to get closer to the direct consumers.

BRAND IDEA
We created a brand platform with pillars such as Wonder and Joy. We wanted people to have fun with colours and be perceived as colour specialists. The signature “We speak your colour” translated this concept. We created a brand’s communication language where paint texture was omnipresent in everyday life.