CONTEXT
Ora is a sub-brand of Mauvilac Industries, the leading Mauritian paint company. The Brand was created for the Indian Ocean islands markets, and CIRCUS! was appointed at the project’s inception to create a brand platform, brand name, identity, packaging designs and communication tools.

BRAND IDEA
The brand identity is high in colour and playful. The naming takes inspiration from an “AURA” - a coloured emanation that encloses a human body or any animal or object. Thus, the brand purpose is to reveal personalities through colours.