CONTEXT
Nip Nap is a Kenyan premium baby diapers brand. CIRCUS! was appointed at the project’s inception to create a brand platform, brand name, brand identity, packaging designs and communication launch.

BRAND IDEA
“Nip Nap’’ evokes a playful brand that favours peaceful periods of sleep. The brand identity features a cloud sleeping with a smile. In addition to the brand icon, we created a set of characters. The new diaper brand from Eastern Africa proudly recognises the continent’s fauna by using animal illustrations on their entire range of products. The characters became strong brand icons and continuously serves communication purposes.