MUA. Home Check
- SECTOR: Financial Services -
- TYPE OR WORK: Public Relation -
- COUNTRY: Mauritius
CONTEXT
MUA is a leading Insurance brand in Mauritius. Most claims for significant household damage are caused by a lack of maintenance around the home that can easily be identified and solved before getting out of control.
BRAND IDEA
Prevention is the best solution. We used the lockdown period to encourage Mauritians to evaluate their homes’ health to avoid future disasters and empowered them to do so through a 10 episode web series, Home Check. Each episode covered a specific area of the home. With the help of a trusted influencer, it educated the public on how to easily identify problems while providing the best steps to solve them.