CONTEXT
Moka Smart City sets up new and intelligent urban ecosystems in mixed-use developments integrating office, business, residential and leisure components. Moka is situated in the island’s centre and offers a unique lifestyle and investment opportunities.

BRAND IDEA
We created a brand platform that led to the brand tagline “The Heart of the island”. Moka promises a convenient central area combining a vibrant lifestyle close to nature. The brand identity reflects a structured space blending perfectly in the natural outset of the region. Furthermore, the graphic elements converge towards the brand name, representing the city’s central location.

COMMUNICATION
We have developed a range of communication tools, including brand films, brochures, prints and other collaterals. We have also developed the brand architecture and endorsement protocols for the specific regions of the town.