CONTEXT & BRAND IDEA
One of the largest conglomerate groups in Mauritius, ENL needed to introduce more than just another sustainability initiative. By combining the words innovation, involvement and impact, we created #MyInpact. A positive action-orientated approach to solving societal, economic and ecological challenges through innovation and action. We launched the initiative as a pact brought to life through kinetic typography and made easily accessible to employees in the form of an explanatory booklet, allowing each of the 2,200 employees to demonstrate their dedication by physically signing the pact during a corporate roadshow. The project was then made public in the form of case studies showcasing our proof points and our inspirational manifesto.