CONTEXT & BRAND IDEA
Chantecler is the leading Mauritian Brand. Since 1995, year after year, CIRCUS! crafts communication campaigns that anchors Chantecler in the hearts of Mauritians. SA KI BON SA, The Brand’s tagline has become iconic and part of everyday language. One of the purposes of Chantecler has always been to valorise the Mauritian multiculturality. We celebrated this by putting all Mauritians of different cultures around the same table in this film!