CONTEXT
Chantecler is the leading chicken brand. We have been building and promoting this iconic Mauritian Brand for 25 years, from brand identity to integrated communication strategy and creation.

BRAND IDEA
We have constantly evolved the Brand and packagings to continuously appeal to the Mauritian market. We also developed integrated campaigns through the years to create a strong emotional link with Mauritians. The tagline “SA KI BON SA” has become part of the everyday language and is highly attributed to Chantecler.