CONTEXT AND BRAND IDEA
We created the new brand identity of Air Austral, the Reunion Island’s airline. There was a need to create a new image for this iconic airline, reflecting its brand personality. After several workshops and qualitative researches, we found that the most precious asset of the brand is its people. We created an identity based on the 2 “A” of Air Austral forming a heart, thus expressing the human values of the brand. The design scope was global, including the aircraft and the interior of the plain and the brand collaterals.