A new Brand Platform and Brand Identity that modernise and elevate Jennyfer to better resonate with today’s young women.
It all started in Paris, where we conducted a series of workshops followed by a full immersion into the world of women’s fashion. This collaborative approach with Jennyfer’s Excom and the brand’s teams allowed us to grasp their aspirations and those of their customers, leading to the co-construction of the new brand platform.
"We were impressed by CIRCUS!’s experience on several levels: brand creation and rebranding, CSR communication strategies, creative excellence in design, and audiovisual conception and production. Additionally, the agency’s methodology, which deeply involves Jennyfer’s staff in all strategic discussions, allowed us to create a brand platform that goes far beyond communication tools" stated Yann PASCO, CEO of Jennyfer.
The results: A new brand platform, along with a strong, modern, and impactful identity, symbolised by the double NN. Through this monogram representing a mirror, Jennyfer aims to be a brand that reflects the style, personality, boldness, and evolution of its customers.
